Launch
A credible presence, built properly.
from
AED 16,000
5–8 pages · 4 weeks
- Custom design, no bought theme
- Up to 8 pages
- Mobile-first build
- Basic schema + analytics
- Editor training
Dubai · Pricing
How much does a website cost in Dubai? Ours are on this page.
A small business site starts at AED 16,000 and the main commercial site for an established business at AED 48,000, both excluding 5% VAT. Below those figures: the six things that actually move the number, what every tier includes whatever you pay, and how the payments are staged.
- Fixed price against a written scope
- Milestone billing, never one lump
- Prices exclude 5% VAT
Packages
Three tiers, priced as a project or as a retainer.
Every figure is a floor rather than an average — the tier tells you which conversation you are in, and the factors below tell you where inside it you land.
The toggle changes what is being priced, not the billing period. Project is the one-off build; Care & Growth is the monthly retainer that keeps it running afterwards. They are separate decisions — commissioning the build does not commit you to the plan.
Growth
The main commercial site for the business.
from
AED 48,000
15–30 pages · 6–9 weeks
- Everything in Launch
- Custom CMS structure
- Arabic / RTL
- CRM or payment integration
- Performance budget enforced
- Named engineer
Platform
A product, portal or large store.
from
AED 95,000
Scoped per project
- Everything in Growth
- Web application or portal
- Multi-language, multi-branch
- API and ERP integration
- Staging + CI pipeline
- SLA-backed response
Prices exclude 5% VAT. Payment in milestones — nothing is due in a single lump at signature.
What changes the priceWhat changes the price
Six things that actually move the number.
Page count is the question everyone asks and it is close to the least useful. These are what a quote is really made of — and each one has a lever you control.
Template count, not page count
What gets designed and built is a set of page templates, and pages are instances of them. Forty news articles sharing one layout is one template. Five pages that each look different is five, and the second of those is the more expensive site despite having a thirty-five page head start. This is why a page-count question rarely predicts a price.
How the template set gets decidedWhat you control
Reuse a template rather than inventing a layout per page. It is the single largest saving available.
Arabic as a second layout, not a translation
Right-to-left is a mirror of the whole interface — navigation, icons, form fields, progress indicators and charts all flip — and it needs a typeface designed for Arabic rather than a system fallback standing in for one. Decided during architecture it is a second pass through the same file. Retrofitted onto a finished English site it is closer to a rebuild of the front end.
How we approach bilingual designWhat you control
Decide about Arabic in week one, not after the English site is signed off. It is included from the Growth tier.
Integrations
Every system the site has to speak to is its own piece of engineering: authentication, field mapping, error states, retries and something that tells you when it stops working. A one-way form push into a CRM is a small job. A two-way sync where either side can be the more recent truth is several times that, because most of the work is deciding what happens when they disagree.
What an integration involvesWhat you control
Separate the integrations that must exist at launch from the ones that can follow. Anything deferred is a cost you move rather than one you carry now.
Content readiness
Copy, photography, product data and translations are the most common cause of a project running long, which is why gathering them starts in week one here rather than after the design is approved. It is also the factor with the least to do with us: content that arrives late extends a build that is otherwise finished, and a build held open is a build that costs more.
When content is needed, and whyWhat you control
Have the copy for your five most important pages drafted before the build phase starts. Nothing else you do moves the date as much.
E-commerce mechanics
The catalogue is the straightforward half. The price is set by the mechanics underneath it: variants and options, stock behaviour, delivery zones and rates, VAT handling, returns, and the payment gateway — including what the site does when a payment half-succeeds. A shop with twelve products and complicated rules costs more than one with four hundred simple ones.
How a UAE store gets wired upWhat you control
Write down your delivery, returns and tax rules before asking for a quote. Undecided rules are what turn into change requests.
How much structure the CMS needs
A site where editors change words and swap images is a different build from one where they compose pages out of components, and different again from one with structured content — locations, people, projects, case studies — that relate to each other and drive filters and listings. The third is genuinely more work, and it is also the one that stops being edited in a spreadsheet.
How we build the editor's sideWhat you control
Be honest about who edits the site and how often. Building flexibility nobody uses is the most common way to overpay.
Always included
What you get at every tier, including the cheapest one.
These are not upsells and they are not tier features. They are how the work is done, so they are in the number whatever the number is.
You own all of it
Code, domain, hosting, analytics and design files, registered in your accounts from day one rather than released at final invoice. Nothing is held back as leverage, and leaving requires no negotiation and no export fee.
A written scope before anything starts
The price is fixed against that document. Changes are quoted before they happen rather than absorbed quietly and invoiced as a surprise at the end, so the number you approve at the start is the number you plan against.
A performance budget
Agreed before the build and enforced through it. If a change would break the budget, the change gets reworked rather than the budget — which is the only version of this commitment that means anything.
Accessibility as part of the build
Contrast, keyboard navigation, focus order and semantics are decided during design and built in, not remediated after a complaint. Each is far cheaper to decide than to retrofit.
A staging URL you can visit
The build arrives in weekly increments on a link you can open, so there is no month-long silence followed by a reveal. Every phase ends with something you can react to while reacting is still cheap.
Documentation, handover and training
A repository, a README, a walkthrough and editor training. The test is whether a developer who has never spoken to us can pick the project up — which is also the test of whether you are actually free to leave.
Also in the entry tier and everything above it: a custom design rather than a bought theme, a mobile-first build, and schema plus analytics configured at launch.
Add-ons
What sits outside a build, and what it costs.
Care plans are the only rows with a published monthly rate, because they are the only ones whose scope is identical every month. Everywhere else, a fixed figure would be a number we invented for a range of work.
| Add-on | What it covers | Price |
|---|---|---|
| Care plan — Launch level | Core, plugin and dependency updates, security patching, offsite backups and uptime monitoring on a site we built. | AED 1,500 per month |
| Care plan — Growth level | Everything above, plus a block of retained hours each month, monthly reporting and a named engineer who answers when you write. | AED 6,500 per month |
| Care plan — Platform level | A reserved squad rather than retained hours, with an SLA-backed response time. Suited to platforms and portals rather than marketing sites. | AED 15,000 per month |
| Arabic and RTL | A second layout rather than a translation: mirrored components, an Arabic typeface, and both directions reviewed at wireframe stage. | Included from the Growth tier |
| CRM, ERP or payment integration | Field mapping, authentication, error handling and monitoring for each system the site has to speak to. | Quoted per project |
| Web application or client portal | Logins, roles, dashboards, booking or the internal tool that sits behind the marketing site. | From the Platform tier |
| Mobile app, iOS and Android | Native or cross-platform, sharing an API and a design system with the website beside it. | Quoted per project |
| Speed work on a site we did not build | Images, fonts, scripts and server response profiled against measured field data, with a Core Web Vitals report before and after. | Quoted per project |
| Hosting and business email setup | Server chosen, provisioned and configured on your own account — AWS, VPS, dedicated or shared — with a control panel where you want one, then patched on a schedule. Google Workspace or Zoho migration included. | Quoted per project |
| Design file conversion | PSD, Illustrator, Sketch, XD or PDF artwork rebuilt as an editable, componentised Figma file. | Quoted per project |
Third-party costs are yours and go directly to their providers rather than through us — domain registration, any paid plugin or theme licence, transactional email, and gateway fees on each sale. We will tell you what they are during scoping so the number you plan against is the whole number.
What a care plan coversPayment terms
Staged against things you can open.
Nothing is due in a single lump at signature. Each milestone is tied to a deliverable that exists — a document, a file, a URL — rather than to a date on a plan, so a payment is never owed for a phase you cannot see.
01
On the signed scope
Scope document — requirements, constraints and what is explicitly not included
02
On the approved design
Figma system — the interface as components, plus a clickable prototype
03
On the staging build
Staging site — the working build on a URL you can open and test
04
On launch and handover
Live site, repository, documentation and the accounts already in your name
Not published yet: the percentage attached to each milestone. It is set out in the proposal, in writing, before anything starts — and it appears here once confirmed. We would rather leave a figure blank than publish one you could not hold us to.
- Prices exclude 5% VAT
- Every figure on this page is before VAT, which is charged at the UAE standard rate of 5% and appears as its own line on the invoice. A quote that does not say either way is worth asking about — the difference on a Growth-tier build is not small.
- Fixed price, fixed scope
- The price holds against the written scope. Anything outside it is quoted before it starts and you decide whether to proceed, which is a different arrangement from open-ended hours billed against a finished project.
- Six to twelve weeks, typically
- That is the usual span of a fixed-scope project, so the milestones above are weeks apart rather than months. Larger platforms extend the build and launch phases rather than adding new ones.
- Ownership is not held back
- The domain, hosting, analytics and repository are in your accounts from the start rather than transferring when the final invoice clears. It is worth checking this with anyone you commission, because it is the clause that decides what leaving costs.
- Care plans cancel with thirty days
- The monthly plans are monthly. There is no minimum term on the care side and no exit fee, and the handover you already have is what makes that a genuine option rather than a stated one.
The alternatives
Template, freelancer or agency — an honest comparison.
Two of these are cheaper than us and one of them is faster, and pretending otherwise would be an advert rather than an answer. Here is what each one is genuinely good at, and what it costs you later.
| Decision | Template or builder | Freelancer | Agency |
|---|---|---|---|
| Cost to get live | The lowest of the three by a wide margin — a subscription and your own time. If budget is the binding constraint, this is the honest answer. | Below an agency for the same brief, because there is no studio overhead inside the number. Often the best value per dirham on a contained piece of work. | The highest. The gap is process — discovery, architecture, QA, and a second pair of eyes on decisions that are expensive to reverse. |
| How fast it goes live | Same day, if you accept the theme's structure. Nothing else on this table competes with that. | Weeks, governed mostly by one person's queue rather than by the size of the job. | Weeks, in phases. A typical marketing site is six weeks from kick-off here, assuming content is ready. |
| Who actually does the work | You do — at the start and every time afterwards. That is fine while the site is small and stops being fine quickly. | The person you spoke to. No account layer, no relay, and the fastest feedback loop of the three when the brief is clear. | A team, so illness and holidays are covered. Ask who writes the code, because the person who pitches and the person who builds are not always the same. |
| The ceiling | The theme's feature set. The day you need something it cannot do, the quote to add it can exceed the cost of the original build. | Whatever that individual's depth is. Design, build and integration in one brief usually needs more than one person, and coordinating them becomes your job. | No practical ceiling — but you pay for that headroom whether or not the project ever uses it. |
| Arabic and RTL | Several themes ship an RTL stylesheet. If a straight mirror of the same layout is genuinely all you need, this is the cheapest route to it that exists. | Possible, and the thing to ask for is an Arabic site they have actually shipped rather than a statement that they can. | Varies enormously. The question that separates them: is Arabic a layout of its own, or a translation poured into the English one? |
| Year two | The subscription continues and the updates are yours to keep up with. Predictable, and entirely dependent on someone in-house caring. | Depends on whether they are still available, still freelancing and still interested. One person is one point of failure. | Retainers exist — and so does the agency that stops replying. Ask what happens to your logins and backups if you stop paying. |
| What you own at the end | Your content and your data, but not the platform. The site cannot move; only what is inside it can. | Usually the code. Get it in writing, and get the repository rather than a zip file emailed at the end. | Varies wildly. Ask where the domain, hosting, analytics and design files are registered — the answer is what leaving actually costs. |
| When it is the right answer | Validating an idea, a single-page presence, or a budget below the entry tier. There is nothing wrong with starting here. | A contained, well-specified brief with a clear owner on your side and no dependency on other systems. | When the site is a commercial system — integrations, a second language, a content team, and several years of life ahead of it. |
How we answer the agency column
- The person who scopes your project is the person who builds it, and you can meet them before you commit.
- Code, domain, hosting, analytics and design files are registered in your accounts from day one, not at final invoice.
- The scope is written down before anything starts, and changes are quoted rather than absorbed and invoiced later.
- Care plans cancel with thirty days' notice, and you already hold everything you would need to leave.
- Arabic is drawn as a second layout, decided during architecture rather than bolted on at the end.
Questions
Asked before a budget gets approved.
A small business site starts at AED 16,000, the main commercial site for an established business at AED 48,000, and platforms with an application or portal from AED 95,000 — all before 5% VAT. What decides where you land inside a tier is the template count, whether Arabic is a second layout, how many systems the site integrates with, and how ready your content is.
Because a price only means something attached to a scope, and scopes vary more than buyers expect — two sites with the same page count can differ by a factor of three once templates, integrations and a second language are counted. That is a real reason, not a bad one. We publish anyway, because a starting figure you can sanity-check against your budget is more useful than a form.
No. Every figure on this page excludes VAT, which is charged at the UAE standard rate of 5% and shown as its own line on the invoice. So a Growth-tier build quoted at AED 48,000 is AED 50,400 payable. Always check which way a quote is stated before comparing two of them — the difference is large enough to change a decision.
Third-party costs that go to their providers rather than to us: domain registration, any paid plugin or theme licence, transactional email, and the gateway's percentage on each sale if you are selling. Content is the other one — copy, photography and translation are yours, and we will tell you exactly what is needed during scoping so nothing arrives as a surprise.
Yes — from a template or site builder, or from a freelancer working to a tight, contained brief, and there is nothing wrong with either if that is the budget. What you are trading away is the ceiling: the day you need something the theme cannot do, the quote to add it can exceed what the original build cost. If you are validating an idea rather than running a business on it, start there.
In milestones, each tied to something you can open: the signed scope, the approved design file, the staging URL, then launch and handover. Nothing is due as a single lump at signature, and nothing is due for a phase you have not seen. The exact split is set out in the proposal before anything starts.
Our care plans start at AED 1,500 a month and cover updates, security patching, offsite backups and monitoring; the higher plans add retained hours, reporting and a named engineer. Separately you carry the domain, any paid licences and — if you host elsewhere — hosting. You are not obliged to take a plan: you hold the accounts and the documentation, so running it yourself is a genuine option.
It gets quoted before it gets built, and you decide. The written scope is what the fixed price is fixed against, so anything outside it is a separate, priced decision rather than something absorbed quietly and invoiced at the end. That mechanism is behind most of the budget overruns people describe on this kind of project.
Ready to build something that lasts?
Tell us what you need. You will get a scoped response with an indicative price — from an engineer, not a salesperson.